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I made the decision in Spring 2021 to leave my post as Associate Head Coaching of Swimming & Diving at the University of Pittsburgh — it was one of the hardest decisions I have ever had to make. I had wonderful coaching colleagues and I had exceptional relationships coaching the men and women on the teams. We experienced some incredible highs: breaking nearly every single varsity record, achieving the highest ACC and NCAA finishes in program history, and I had the opportunity to travel the world to recruit the best swimmers and divers available. Yet, gnawing at the back of my mind was how I could make a larger impact on collegiate athletics, and perhaps the larger sports landscape.In my decade plus experience as a coach and professor, I became acutely aware of barriers that were preventing not only teams, but also sports organizations from achieving high performance and meeting the needs of its individuals. As I sought ways to describe what I was witnessing, hearing and researching, I found myself articulating a need to help leaders better understand their employees and student-athletes. The complexities of collegiate athletics creates certain negative externalities, that is, unwanted outcomes that stray from the espoused missions of athletics departments and sports teams. I started IntelliSport Analytics to help leaders untangle the complexities of athletics, and to provide them with strategies to avoid the pitfalls of organizational inefficiencies and flaws.</