Below are three ways sports leaders build trust. They seem obvious, but invariably we see sports organizations struggle when leaders do not prioritize behaviors that build trust.
- Seek ways to build lines of communication
Texas A&M recently complained the SEC (Southeastern Conference) did not communicate with the University prior to the announcement the University of Texas and the University of Oklahoma would join the conference. Texas A&M left the Big12 to join the SEC in part to get out from under the shadows of these two other universities. The decision of the SEC to not communicate with a key stakeholder did not build trust with a key ally.
Communication is king. Studies have shown that effective communication leads to better information sharing, increased levels of teamwork and greater commitment to an organization. It is essential this behavior is demonstrated by leaders and encouraged as the standard for their people. As the SEC considers how it will next consolidate its power and membership, maintaining strong relationships based on clear communication will be key to its long-term success.
- Make decisions that are transparent
Sports industry leaders have pointed out that to build trust with constituents, transparency is essential to building community.
Employees are keen on understanding why their leaders make certain choices. When decisions are made in back-rooms, amongst a few people, distrust and disconnection creeps in between leaders and their people.
Leaders who prioritize open discussions and a willingness to engage all stakeholders, build credibility. Transparency may not always be easy, or clean, but direct honesty amongst colleagues leads to productive conversations and better outcomes.
- Project positivity during challenging times
Trust is often defined as a “‘willingness to be vulnerable’ in one’s relationship.” During times of crisis, the ability of leaders to encourage their followers to be vulnerable is paramount to overcome obstacles. Leaders who project positivity during challenging times are able to hurdle these challenges – they are rated by their colleagues as more trusted and effective leaders. In sports, there is no shortage of challenging times, be it a sexual harrassment scandal or the impact of social injustice. How leaders respond to these challenges matter, those who project positivity build stronger relationships and earn the trust of their colleagues.
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Fahrner, M., & Harris, S. (2021). Trust within sport NGB boards: association with board structure and board member characteristics. European Sport Management Quarterly, 21(4), 524-543.
Norman, S. M., Avolio, B. J., & Luthans, F. (2010). The impact of positivity and transparency on trust in leaders and their perceived effectiveness. The leadership quarterly, 21(3), 350-364.
Rawlins, B. R. (2008). Measuring the relationship between organizational transparency and employee trust.
