Our Blog

Partnership Announcement - IntelliSport Analytics x Middle Atlantic Swimming

Middle Atlantic Swimming Partners with IntelliSport Analytics to Launch Dual-Initiative Study on Brand Identity and Competition ExperienceMiddle Atlantic Swimming will partner with IntelliSport Analytics to conduct a comprehensive membership engagement plan. First, a study will focus on the organization's brand identity and identifying opportunities to better serve its athletes, non-athletes, and clubs. Second, IntelliSport will help Middle Atlantic Swimming collect information on competitions.Through the Brand Identity and Opportunities study, families, coaches, and officials will be invited to share their perspectives to help shape the organization’s future direction and strengthen its position as a leading Local Swimming Committee (LSC) within USA Swimming. The study will: Explore Middle Atlantic Swimming’s mission, values, and overall member experience.Identify strengths, challenges, and opportunities facing member clubs and stakeholders.Gather insights to learn and guide desired programming and services.Strengthen the organization’s connection with members through collaboration, transparency, and communication."This partnership is an exciting step forward for Middle Atlantic Swimming as we continue to listen, learn, and grow w